Project Rabbit takes the most famous cast in English literature and gives each member a dark secret. The official copy says as much: the classic fairy tale characters appear with a subversive twist, and the Red Queen and March Hare in particular debut in entirely new forms with dark secrets behind them.
Alice is the protagonist and the confirmed playable character. Her design is the clearest statement of the game's fusion thesis: a Western face and Western uniform, dressed in a medieval noble silhouette and carrying a sword and shield, with a single Eastern jade hairpin (옥簪) as the crossover mark. Chinese-language coverage consistently praises the character modelling, and Alice is repeatedly singled out as the strongest visual asset in the game.
Her role in the fiction is stated by the store copy: she is the one who leads the descent into the Abyss of Time, and the player's objective is to survive with her from the madness that devours it. Whether she is the White Rabbit's student, his descendant, or something else has not been said publicly.
The White Rabbit is the figure who leads Alice into the Abyss, and he is rendered as a marble statue wearing hanbok. That single image — European classical statuary crossed with Korean formal dress — has become the image the project is known for, and it is the clearest single example of the East-meets-West direction.
What is not established is his nature. Is he a guide, a jailer, a fragment of the same broken loop the enemies exist in, or the architect of the seal? The trailers show the statue as a fixed landmark rather than a speaking character, which suggests something other than a straightforward mentor, but nothing has been stated outright.
| Character | What is confirmed | What is not |
|---|---|---|
| Mad Hatter | His hat functions as a ritual object rather than a comic one | What the ritual does; whether he is a boss, an NPC or both |
| Cheshire Cat | The grin is drawn as a scarred split — a scene-art motif | Whether he appears as a character or only as imagery |
| Red Queen | Appears in a entirely new form with a dark secret; her territory dominates the November 2026 trailer | Her new form; her secret; her relationship to the Blood Queen |
| March Hare | Appears in an entirely new form with a dark secret | His new form and secret |
| Headless figures | Enemies carrying long polearms, shown in the trailers | Name, origin, whether they are numerous or rare |
| Unnamed large monster | A large East Asian mythological figure appears in trailer footage and in the November "new boss" segment | Its name and role — likely a final boss, but unconfirmed |
Two open structural questions remain. The first is whether Alice is the only playable character — no other roster has been shown, and no character-select screen has appeared in any trailer, so a single-protagonist structure is the working assumption. The second is the relationship between the fairy tale cast and the Blood Queen, who appears to be the story's central antagonist. Whether the Queen is the same entity as the Red Queen, a rival, or the source of her transformation is exactly the kind of question the game has deliberately left open in its marketing.